Welcome to the dreamy and colorful world of Korean fine artist Hong Ji-Yoon 홍지윤 and her 2010 collection “Life is Colorful”!  Hong Ji-Yoon is a successful fine artist from Korea who mainly works on a very large scale with traditional mediums, graduating with her BFA and MFA in Oriental Fine Art from Hongik University in 1994. She has gone on to have shows throughout Korea, China, and Germany and in 2011 teamed up with the brand Basic House to launch shirt designs featuring her work.

Her work is a beautiful combination of traditional Asian brush stroke techniques and aesthetic, but splashed with modern and very saturated colors. The art swims around the page like an explosion of elegant doodles with floral patterns, natural curving female shapes, and soft movement throughout the piece like it is taking you into a warm rainbow embrace.  As soon as I saw these pieces I immediately fell in love.

  Korean fine art today is still very much a balance of organic + natural which is in tune with the tastes of the Korean People, but Ji-Yoon’s work is such a playful and beautiful twist (yet so distinctly Korean) that I absolutely fell in love with her pieces!

According to her Korean interviews online, the writings and the colors she use reflect her point of view of life and her philosophy in life. She often portrays flowers that look like they’re expanding and blooming, which portray her desire a sense of exploration & adventure with a sense of nostalgia to times past. Hong Ji-Yoon interprets this mixed sense of nostalgia and the present day by combining Asian traditional calligraphy with a modern tone and drawing methods.

Hong Ji-Yoon‘s feelings expressed in her work currently have a lot to do with her age and now that change is affecting her. She states that since she is in her 40s, her work often reflects her revisiting urges of wanting to be in love and wanting to have fairytale-like adventures that she was able to in the past since your 40s is the age where you don’t quite feel like you have that sense of reflection and analysis of life that old age brings, and you’re often visited by the young feelings which you can’t have anymore.

My pieces are poems. I often portray nature and use calligraphy methods to do so. My poems are about the incidents we face in our daily lives and our reflections towards these life events. I’m very free in terms of how I use mediums for a piece. I use performances, interpret dances, projectors, paintings, light boxes, photography, movies, anything i feel like to interpret these poems. I hope that my colorful pieces would touch peoples hearts and smear some of its colors to them in their liking.

-Hong Ji Yoon 홍지윤

(translated from dkbnews interview) 

Her ideas for the poems is that the girl in the paintings sings a love song, and the song becomes a part of her drawing and the drawing with the song becomes the painting of her love ♥


As an artist I borrow the most familiar form proving that all is evidently one through illusion. Cloud becomes flower, flower becomes bird, bird becomes human, human becomes love, love becomes dream.  It is called dreaming, chasing a dream within a dream.



Visit her site for show dates and information at www.hongjiyoon.com

Images are all © to the artist or their respective owners/creators

 Recently Hong Ji-Yoon collaborated with another Korean clothing line  (H&T ) to produce some beautiful fabrics and shirts with her artwork on them!!

So pretty!! 

I spotted these in Lotte Department Store and immediately recognized the beautiful shapes and colors of  홍지윤! Shockingly I did not buy anything though, the full fabric pattern dress I loved, but the cut of it just did not look right on me T_T boo~  I still kind of regret not picking one up, I hope she has more collaborations in the future!

What do you think of the colorful art by 홍지윤? Have you been to any of her shows before or come across it someplace else?  If you could have anything with her art on it, what would you like?  Personally, I loved the fabric they made from her art and would love one of the dresses or a GIANT painting of hers for my living room!!!  It is so fun and colorful, but still feels very sophisticated, don’t you think?

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7 Responses to “Life is Colorful ♥ Hong Ji-Yoon”

  • Amamzing art! LOVE IT! I shall follow her work! :}

  • Her work is gorgeous! So flowy and organic, and the bright colors are wonderful! I’d love to have some nice tshirts with her work on them! Thanks for sharing her work with us 🙂

  • Ohhhh, her dress full of flowers, and al her artwork is so beautiful!!
    And I love the flowered t-shirt the most!

  • Custom avatar Jaime S:

    These are beautiful! My mother is an artist so I’ve spent my whole life in the art world and I have never seen anything so happy and bright as this. I wish there was more art like this in the US. At least over here in Richmond, VA there isn’t much fun art like that.

    • Elle:

      I am a gallery painter over in California, we have lots of colorful artists like this on the west coast~ but here in Korea the fine art is very traditional (totally what you would expect) types of art so her work is very refreshing!! 😀

  • Custom avatar Jaime:

    Yes I’ve seen your art and I love it! I would so happy if there were more artists like you over here on the east coast! Everything here is more traditional and while I think the technique is great it gets to be boring. People over here are all stuffy and rich and they want their landscapes and pears on quilts still life’s. I wish we had more diversity over here.

  • oh wow! i’ve never seen her art before. But i love it! i especially adore her use of colours.
    Thanks so much for sharing 😀

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My name is Elle and I am an Illustrator & Gallery painter from California, but currently I am living in Seoul with my Korean Fiancé!

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