편강 한의원 // Pyunkang Herbal Medicine Doctor rolled out a massive advertising campaign in Seoul that kicked in early January on Buses + Trains throughout the city and all over the Gangnam 강남 train station where young people flock. Normally the adds on public transport are very boring and go unnoticed, but Pyunkang decided to do something a bit new and commissioned comic artist Yoon Hye-Jin 윤혜진 to create over a dozen vintage style (and hilariously over-dramatic) Korean manwha girls comic 만화 illustrations with a nice splash of saturated yellow!
Translation: What is this? I was told it was for my lungs, but my skin improved too!~
~apparently good breathing is the key to good skin~
you lied herbal medicine doctor~ ♥
The illustrations are all over the top tearful sparkle-eyes maidens with hair blowing in the wind, roses or hanky in hand, and feature pretty amusing text as well! It really was a VERY clever marketing strategy, I mean… I kind of want to visit his clinic now and get a check-up! I think this may be inspired by the popular Japanese brand “Kiss Me” who’s line “HEROINE MAKE” features similar classic girls and is VERY popular, or at least VERY available on Korean beauty shelves currently…rightly so, that brand is awesome ♥
the other night I happened to be in the Gangnam train station just after it had closed for the night~ PERFECT time to snap some photos of ALL the adds being used without people getting in my way! Here they are + basic translations for you to enjoy!!
Whatever good for you tastes bad is such an old saying ♥
Yucky medicine~ Sucky
Tis not Yucky~
My supreme taste!
my nose is dripping like the Niagara falls !
My Jewel like precious nose
콸 – 콸 – (sound of pouring)
Now I know! The key to strong immune system is strong lungs!!
immune system is a must for a little damsel in distress
Laa Laa Laa~
I am the immune system boss! ♥
Oh my~♥ look at this crazy skin. Now that my lungs are clean, my skin is like HD
It’s mesmerizing like jewels.
Amolred (someone’s name) looks like she will be GG-ing (I have no idea what this means…slang maybe?)
I blow my nose too much, it’s wearing out and its going to disappear!
Ah~ it hurts…
My precious image (reputation) is ruined ~
Am I only allowed to smell it? Can i not taste the deliciousness that is fried Chicken~
These damn tonsils… I can barely swallow my own spit because of it.
This is torture…
(Thing she’s holding 치킨 = chicken)
STOP!!! Tell me I still have time, Tell me I still have time to grow more!!
There’s no way the window of my growth is closed already. It’s not the bank is it? Why is it closed so soon???
That’s right!! I am a girl with Asthma!!
If you feel bad for me, give me money! So I can go to Pyunkang Herbal Medicine Doctor..
I have a blind date scheduled and my atopic dermatitis (eczema) is acting up…
Damn you timing…
Why does she not come to me??
What is the matter with me?
Answer: Your sinusitis.
아흐흥 – Oooooooo ~ (sexual grunting)
꽃미남 (on his badge) – pretty boy.
These are so funny, right??LOL! They really make me want to visit this clinic too *_* job well done. This medical clinic is a traditional Korean herbal one that seems to have a focus on illness and chronic ailments overall vs others that just are for your general well-being. The idea behind this clinic is that they have special herbal (duh!)medicines that are supposed to be better for your body VS drugs. Koreans are very into doing things the “Natural” way, so these sorts of clinics still do very well here!